Marketing a business is not as simple as broadcasting an offer to anyone who will listen. The key to success is to know your customers before targeting them. Potential customers are diverse, with different profiles and different interests. They shouldn’t be targeted the same way. If you know exactly who you are looking for and who you are talking to, you will be able to find your target audience, and persuade them more easily.
In the digital era, customer profiles go way beyond basic demographics and interests. There are a number of other factors that work in conjunction with simple demographics.
Behavioural and usage factors are very good indicators that helps you to know your customers. Based on your specific business needs, there are several questions should be asked in order to define the right factors. E.g., What time do customers visit your digital property? What’s the frequency of their visits? On which device do they convert?, etc.
The behaviour of your customers can be affected in different situations. E.g., the customer didn’t convert because you had low inventory, or maybe your call to action was not obvious. These situational factors should also be defined and tracked in order to re-target your customer and better engage them.
Every business is unique, and there’s no magic recipe that helps you to know your customers. At Big Wisdom, we help you to define a customized strategy to build customers profiles and leverage their data in order to grow your business. We offer the following list of services in order to help you better know your customers.
List of available services to help you know your customers
- Define the metrics that impact your business KPIs
- Define a strategy to collect and track these metrics
- Put in place the right analytics capabilities to give you insights on your customers. This includes tools and processes.
- Define an ongoing process to continuously optimize the accuracy of your customers understanding
Once we have defined and put in place the capabilities to know your customers, we can help you to leverage your data and get the best out of it.
You want to target your customers accurately? It’s easy! With no obligation whatsoever, simply contact us and we will get back to you within 48 hours. Please provide as much information as you can about your business.